CAMPAIGN EDGE
TV Scripts, Storyboards and Video
At Campaign Edge, I had the privilege of writing script ideas for a handful of progressive clients serious about driving social change.
Below are a collection of scripts pitched to the client, plus an animated explainer video that was made.
Below are a collection of scripts pitched to the client, plus an animated explainer video that was made.
Cancer Council
Brief: Anti-smoking
Tobacco companies use sneaky additives like vanilla, sugar and menthol to make cigarettes seem less harsh than they really are. The brief was to break the link between manipulated sensations and thinking they are healthier.
‘A Spoonful of Sugar’ 30”
‘Cocktail’ 30”
NSW Teacher’s Federation
Brief: Give teachers a payrise
The impact teachers have on student learning is greater than any other factor, but their pay would suggest otherwise. With mounting workloads and pressure, 1 in 8 public school teachers leave the profession within the first 5 years. The brief was to persuade parents that better-paid teachers means a better education for their kids.
‘Revolving Door’ 30”
Script + Storyboard (for testing)
Animated Explainer Video (2-mins)
Art direction and illustration for a video that launched alongside the ‘More Than Thanks’ campaign for NSW Teachers Federation.
FARE
Brief: Don’t drink while pregnant
FARE wanted to run their first national campaign to combat the consumption of alcohol by pregnant women. The campaign is aimed at professional women and younger women who are likely to face economic hardships. The brief was to communicate that not drinking provides your baby with the best possible outcomes.
‘Control’ 30
ALP (Aus Labor Party)
Brief: Explore territories for animatic testing
Territory 1: Opportunity costs for families
After 8 years of the Liberal government, the cost of living is up and working families are paying the price. And it’s only going to get worse.
‘Mind The Gap’
Territory 2: Opportunity costs for the country
The liberals have spent 8 years making decisions that take Australia backwards.
‘Wrong Way’
vCPSU Victoria
(Community & Public Sector Union)Brief: The workforce transition program
CPSU had negotiated and won transition arangements for the Victorian Public Sector. The brief was to raise awareness amongst CPSU and VPS workers about the transition program and to recruit non-members.
‘Momentum’
CREDITS
Executive Creative Director: Dee Madigan